If you are a coffee freak and a photo enthusiast, probably seeing this Canon Thermal Travel Mug has enticed you to have one for yourself.

This Canon traveler’s mug is inspired by the EF 70-200 f/4.0 L IS USM “White” Lens that can really act as a coffee-mug. It’s like the traditional tumblers there is that can keep your hot or cold beverages on its temperature. Whether you are a Canon fanatic or not, but you find the idea to have such item way too cool then do not hesitate to purchase this Canon Thermal Travel Mug.

At first, this was not supposed to go in commercial but due to public demand, Canon Canada has decided to make this available to public starting April for the price of $30 CAD or $29 US.